Class 12 IT Chapter 2 - Introduction to SEO Solutions (Maharashtra Board)
विद्यार्थी मित्रांनो, या पोस्टमध्ये आपण Class 12th Information Technology (IT) विषयामधील Chapter 2: Introduction to SEO मधील सर्व Exercise Questions आणि त्यांचे Solutions पाहणार आहोत. हा chapter तुमच्या board exam साठी 10 marks ला आहे आणि Web Designing career च्या दृष्टीने अत्यंत महत्त्वाचे आहे.
Introduction to SEO Chapter 2 Exercise Solutions
Table of Contents
Note: ह्या chapter मध्ये programming questions नाहीत, म्हणून ते इथे समाविष्ट केलेले नाहीत.
Q.1) Fill in the blanks
-
The full form of SEO is _____
Ans: Search Engine Optimization -
_____ are links on one website that, when clicked, take the user to another site.
Ans: Backlinks -
One of the optimization factor to improve images is by using _____ attribute.
Ans: Alt -
An _____ helps to find out what you can be done to improve ranking on search engines, so that consumers can find the website with greater case.
Ans: SEO Audit -
The _____ files tells search engine which pages you want to exclude from indexing.
Ans: Robots.txt
Q.2) Match the pair
| Column A | Column B |
|---|---|
| 1) Image optimization | a) meta tag |
| 2) Links to Twitter, Facebook | b) SEO technique |
| 3) description about author | c) alt attribute |
| 4) White hat strategy | d) Social media Optimization |
Ans: 1)-c), 2)-d), 3)-a), 4)-b)
Q.3) Choose two correct answers from the following
1) The page content optimization can be done by using keywords in
a) <font>
b) <title>
c) <hr>
d) <meta>
e) <input>
Ans: b) <title>, d) <meta>
2) Other factors to rank the website higher are
a) Desktop friendly
b) Speed of the website
c) Creating robots.txt
d) No backlinks
e) No external links
Ans: b) Speed of the website, c) Creating robots.txt
Q.4) Answer briefly
1) Define SEO. State types of SEO.
Ans: SEO stands for Search Engine Optimization. It is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website.
There are two main types of SEO:
- On-page SEO: Optimizing individual web pages (content, HTML source code, meta tags)
- Off-page SEO: Activities outside the website (backlinks, social media marketing)
2) Which are the different SEO techniques?
Ans: Different SEO techniques include:
- Keyword research and optimization
- On-page optimization (meta tags, headings, content)
- Technical SEO (site speed, mobile-friendliness)
- Content creation and optimization
- Link building (acquiring backlinks)
- Local SEO (for local businesses)
- User experience optimization
3) Explain in short white hat technique.
Ans: White hat SEO techniques are ethical strategies that follow search engine guidelines:
- Creating quality content for users
- Natural keyword usage
- Earning backlinks organically
- Optimizing website structure and user experience
- Following search engine guidelines
These techniques focus on long-term, sustainable results.
4) Explain in short black hat technique.
Ans: Black hat SEO techniques are unethical practices that violate search engine guidelines:
- Keyword stuffing (overusing keywords)
- Hidden text or links
- Cloaking (showing different content to search engines)
- Link farming (artificial link schemes)
- Content scraping (copying others' content)
These can lead to penalties from search engines.
5) Explain in short SEO Keyword search.
Ans: SEO keyword research involves:
- Finding words/phrases people use in search engines
- Identifying relevant keywords with high search volume
- Analyzing competition for those keywords
- Selecting target keywords for website content
This helps optimize content to match what users are searching for.
6) Explain any two page content optimization points.
Ans: Two important page content optimization points:
- Keyword Optimization: Strategically using target keywords in page title, headings, and content while maintaining natural flow.
- User-Friendly Formatting: Breaking content into readable chunks with paragraphs, bullet points, and subheadings for better readability.
7) Explain how could you optimize images.
Ans: Image optimization techniques:
- Compress images to reduce file size
- Choose appropriate format (JPEG, PNG, SVG)
- Use descriptive file names and alt text
- Resize images to correct dimensions
- Include images in sitemap
- Implement lazy loading
Download PDF: Chapter 2 Exercise Solutions PDF
